There are specific keyword research tools online that help internet marketers find the right keywords for their campaigns. There are free and paid tools available.
Below is a short list of the ones I recommend (free and paid).
Free Keyword Research Tools
Paid Keyword Research Tools
Because it’s free, I will use Google keyword tool for this article.
Basic keyword research is fairly simple.
First, you will have to enter a keyword or phrase that best describes your project or web site. For this example, I will use the phrase “Real Estate”.
As you can see, globally, over 30 million searches are made for the phrase “Real Estate” every month. Ranking on the first page of Google for this phrase would be very profitable but to do so will take an extensive amount of money and time.
If you sort the results by global monthly searches, you’ll see that the phrase “real estate in new jersey” has only 246,000 monthly searches. It has significantly less searches than the phrase “real estate” but, selecting a longer tailed keyword like this will be more targeted to your business (if you have a real estate business in New Jersey).
This keyword will take less time and cost less to optimize for because there is less search volume and less competition. You can use even longer tailed keywords like “buy real estate in new jersey” or “new jersey real estate for sale”.
Remember, just because the keyword has less search volume doesn’t mean it will be less profitable.
Below is a short list of the ones I recommend (free and paid).
Free Keyword Research Tools
Paid Keyword Research Tools
I personally use Google Keyword Tool for all of my keyword research. It is a reasonably priced product and most importantly, it is a very powerful tool for researching keywords. I highly recommend it.
A free alternative would be Google keyword tool. It features a high quality, clean and frequently updated keyword database. It’s nowhere near as powerful as Market Samurai but if your on a budget it will work.
Wordtracker is also a good alternative but it is limited to 100 results. If you want to see all the keywords, you will have to pay.
How Do I Choose The Right Keyword?
Basic keyword research is fairly simple.
First, you will have to enter a keyword or phrase that best describes your project or web site. For this example, I will use the phrase “Real Estate”.
If you sort the results by global monthly searches, you’ll see that the phrase “real estate in new jersey” has only 246,000 monthly searches. It has significantly less searches than the phrase “real estate” but, selecting a longer tailed keyword like this will be more targeted to your business (if you have a real estate business in New Jersey).
This keyword will take less time and cost less to optimize for because there is less search volume and less competition. You can use even longer tailed keywords like “buy real estate in new jersey” or “new jersey real estate for sale”.
Remember, just because the keyword has less search volume doesn’t mean it will be less profitable.
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